There is anecdotal evidence that suggests advertising is reaching saturation point. This is when the audience is so inundated with information that they no longer process much of it. By the time average teenager is sixteen, they will be exposed to well over 100, 000 adverts at a rate of 3-4 hrs of ads per week! (source: your money or your life” by Vicki Robin). Alan Durning of the Sightline Institute who published books such as “How much is enough?” and “Stuff” stated that a typical American is exposed to between 50 and 100 adverts each morning before 9a.m.

SkootSee provides an extension to existing fixed media platforms but with some very exciting add-ons. SkootSee Connect provides time and location based content delivery which is ideal in public transport settings such as busses, trains, or taxis. This exciting new technology provides personalised and therefore relevant content to the consumer which increases its effectiveness. Unlike monologue methods such as posters, TV adverts and radio,  SkootSee Connect works collaboratively, which has the benefit of providing measurable information around consumer uptake, feedback and data capture!

Empowering the consumer to choose creates a more fair and relevant platform to display

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